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Why We Should Recommend an LCD Video Wall to Our Customer’s Busines

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Why You Should Recommend an LCD Video Wall for Your Customer's Business</span>

Video walls represent one of the fastest-growing areas of the Digital Signage industry, and it’s only a matter of time before you start expressing an interest in these high-impact displays. But considering all the video wall technology available today, what type of display is best for you?

Far and away, the LCD video wall is the right choice for most customers. Of course, there will be the occasional end user who still requests a rear projection screen or needs LED arrays or DLP tiles for a highly customized display. But today’s LCDs offer the best resolution for the price, plus a whole host of other features, making them ideal for most video walls.

Consider these top reasons you should recommend an LCD video wall for your customer’s business:

1. Better aesthetics.

LCD video walls are hard to beat when it comes to a seamless, modern-looking appearance and crystal-clear display. That’s because HD LCDs offer industry-leading resolution, and displays that are designed for video walls have thinner bezels—the frames around each screen—than ever before. The result is a high-impact display that looks like one cohesive unit, rather than multiple disparate screens tied together.

2. More dynamic content.

LCD video walls can offer a broader range of content options, simply because the displays are so versatile. Video, still images, audio, text and more can be piped in from a network computer, streamed from YouTube, sourced from content providers and brought in from a variety of other sources. This helps to keep the content dynamic and relevant to the consumer.

3. Advanced features.

These days, video walls are all about interactivity. After all, it’s one of the best ways to engage consumers with a particular brand or product. So when you’re considering advanced features, keep interactive capabilities in mind.

Be sure that your customer is aware of some of the incredible advanced features that are available today:

  • Touchscreen interfaces: Enable users to scroll through product and wayfinding information, play games and engage with “infotainment” content

  • Gesture-recognition technology: Using Microsoft Kinect-like software, users can control various graphical elements on a video wall through gestures and body movements

  • Social media integration: Encourages users to share their thoughts, reviews and experiences through the video wall, providing an enhanced level of engagement to both the sharers and the viewers

4. Price.

Of course, the bottom line is one of the most compelling reasons to go with LCD. These screens have fallen significantly in price over the last several years, making them even more ideal for the multi-screen nature of a video wall. (After all, who wants to spend tens of thousands of dollars on the screens alone?)

As the price of LCDs continues to fall, video walls become a more viable option for a larger percentage of businesses.

Call Screeninfo and got more information +45 20 219 322

Video in Digital Signage attracts all audiences

Moving pictures have captivated audiences for more than a century. Animation and video bring a special level of entertainment that appeases all audience personas. Why? Watching a video requires minimal effort, and the information is easily absorbed and retained.

Video communications are a whopping 600-percent more effective than print and direct mail.¹ Viewers are accustomed to watching video through multiple mediums a day: TVs, computers, smartphones, mobile devices, etc. In fact, 60 percent of media viewers will watch a video before reading any text.¹

According to ReelSEO’s article, “2013 Video Marketing Survey & Business Video Trends Report,” 93 percent of marketers are using video in their campaigns, while 82 percent of them claim video has a positive impact on their business.¹ Luckily, advancements in technology have made it easy to bring this magical tool to your digital screens.

Video Relevance

The luxury of video on digital signage is similar to hosting your own television channel; the content options are endless. If you’re playing video to attract attention to your screens, make sure your content is relevant and appropriate. A veterinarian’s office isn’t likely to play celebrity gossip clips in the waiting room; instead they might opt for a video about proper ways to groom your pet.

The types of video used on digital signage should depend on sign location, audience and communication purposes. The lobby of a large business might opt to play a “welcome” video, while dentist offices or hair salons may play news clips. Internal, employee-facing signage minimizes training time by playing safety videos or training presentations, while trendy retail stores might play customer-created content or video promoting their upcoming specials.

Video Length

Shorter videos have a positive impact on viewers. Videos under one minute tend to have an 80-percent viewer retention up to the 30-second mark, while videos running at two-three minutes drop to a 60-percent retention rate.¹ So, stick to shorter videos to engage and create a positive impact on your viewers.

If you are creating the video in-house, be sure to display the most important information first — especially in high-traffic areas where viewers might only be able to catch the first clip of the video. Think of the beginning moments of the video as the prime time to communicate your message.

Video is one of the most effective ways to communicate complex information in a short time frame to all audiences. The motion graphics attract viewer attention, while the video content creates extended engagement.

(¹Source: ReelSEO.)

 

DISE Citibank 4K Video Wall, Hong Kong

See how digital signage software solutions for large scale, data driven, video walls has been used for this very impressive 4K LED wall at Citibank’s Wheelock House branch, Central District, Hong Kong.

Facing the street

We’ve made mention before that DISE (said software solution) is probably more well known, and much more widely used, in Asia than in Europe (at present, at least).

Two 1.9 mm LED screens are installed back to back, one displaying inside the branch (shown below) whilst the other faces the street (shown above), therefore serving both customers and staff inside the branch and the general public who pass by the bank.

DISE 4

The installation includes redundant display system architecture, real time information integration with stock prices, weather and breaking news, coupled with advance scheduling for displaying other content at specific time intervals.

IF

The LED screens were also used as a digital backdrop during the branch’s re-opening ceremony.

Get Menuboard Fast

cafesd320x190Rigtig mange restauranter, cafe´er, take aways, pizzarier og cafeteria vil gerne benytte elektronisk menutavler. Det ser professionelt ud men ikke mindst kan det være med til at spare tid og penge. De fleste ved nok hvor meget det koster at ændre en menuplakat og få trykt en ny. Alt besværet gør, at man springer over eller trækker tiden ud. Hvorfor ikke få muligheden for at lave ændringer på få minutter, både tekst og priser, og det ser professionelt og flot ud. Og du øger også omsætningen !!

Samsung Futurescape Retail Pop-up, Westfield

Trends 2014 – Digital Skiltning

ISE logo 2014Inden længe løber europas største Digital Signage messe af staben i Amsterdam, men allerede nu kan vi afsløre nogle af de trends vi vil se i 2014. Vi vil i februar give et større referat fra messen der afholdes i perioden 4 til 7 februar 2014. Vi kommer til at se med Non-PC løsninger. Samsung SMARTlfd har nu en lille chip indbygget, der erstatter en PC/player og dermed nedbringer ROI samt reducere energiforbruget betragtelig.

Software leverandørerne vil nu kunne tilbyde deres produkter så de kan styre ubegrænset typer af devices så som SmartPhone, PC, Mac etc. vil kunne styre indholdet realtime mens man står foran skærmen og redigerer.

Skærmene gennemsnit størrelse forøges. Til Digital Signage bliver 55″ skærme og opefter, mere og mere anvendt hvilket også skyldes atraktive priser på markedet. Samtidig vil vi se nye typer og større udgaver af transparent skærme. Sidste skud på stammen er 75″ hvilket svare til mands persons højde.

Priskrigen på elektronik og LED dioder har fået priserne til at falde på LED cube´s og dermed vil vi se en eksplotion med 100″ skærme inddoor i store shopping centre samt se samme type skærme som outdoor skærme på sportspladser, parkeringsanlæg, vejanlæg, byggepladser, festivaler etc. etc.

Kan skærmen være en kugle ??

Screeninfo er kendt for at tænke ud af “boxen” og tilbyde sine kunder, til tider, utraditionelle løsninger. Skal virksomheden gøre en forskel – skal det gøres anderledes !
Joan Rivers skrev: Things don´t get better, you get better ! Screeninfo vil give retailbranchen, shoppingcentre og eventbureau mulighed for dette. Screeninfo repræsentere nu ARTMOS GmbH i Norden
som har udviklet denne fantastiske LED kugle, hvor film, billeder, tekst kan sende helt nye signaler til omgivelserne og endnu vigtigere – alle vil tale om denne sensation. Tryk på MERE –> og nyd filmen.

Screeninfo går “All – In”

all-in-billed-284x300Screeninfo kommer med deres kreative rådgivning, indenfor visuel information, oftere ud for special opgaver. Vi kan i dag mærke lysten til at virksomheder ønsker at promovere sig mere anderledes end de øvrige spillere på markedet. Der skal mere dynamisk markedsføring til i stedet for kun tilbudsaviser og still billeder. Repetition af virksomhedens budskab, aktive billeder og tekst, allerhelst interaktivt påvirkning, øger markant kundernes interesse om produkterne. Heldigvis hører vi oftere virksomheder positive indgangsvinkel til at prøve nye veje. Pipi Langstrømpes lille sætning: “Det har jeg aldrig prøvet – så det kan jeg godt” bliver ledetråden i Digital Skiltning, nu hvor de store LED vægge vil begynde deres indtog i Danmark. Screeninfo har teknologien og de flotteste løsninger klar – er du klar til at gå “All-In” ??.

C SEED 201

Se det nye fantastiske udendørs LED TV, C SEED 201 her:

Lige nu tilbyder vi gratis rådgivning omkring anvendelse af infoskærme og videokonference, hvor vi med udgangspunkt i virksomhedens nuværende strategi og kommunikation fokuserer på, hvordan virksomheden kan optimere information til medarbejdere, kunder og dermed opnå forbedret resultater.