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Julemanden bruger Digital Signage og skaber fantastisk oplevelse !!!

Microsoft and Virgin Atlantic Airways brought some special Christmas cheer to flyers on the airline’s London-to-Boston flight over the last weekend before Christmas.

Using projection digital signage tech, the airline showed the Christmas icon and his reindeer landing on top of the plane before St. Nick came into the plane through its special “Santa hatch,” visiting with passengers and taking Santa selfies with children, families and flight attendants before heading back out to his sled and “jetting back off into the night sky,” according to Virgin founder Richard Branson’s blog.

Before boarding, the passengers were given early Christmas presents from Microsoft — Windows tablets for all. The passengers could use the tablets to track Santa on NORAD’s Santa Tracker, and somewhere near the coast of Greenland, Santa’s sleigh caught up with the flight and he decided to come inside to say hello to the passengers, according to an announcement from Microsoft:

Via a series of projections onto the cabin ceiling, passengers watched the sleigh land on the aircraft before [Santa came] walking down the aisles, delighting children and taking selfies with surprised passengers. The passengers were then able to watch Santa prepare his crew for departure before heading off into the night sky.

“We wanted to offer something extra special for the families flying with us this Christmas, and who better to spread the Christmas cheer than Santa himself?” Virgin Atlantic Head of Customer Experience Debbie Hulme said in the Microsoft announcement. “We decided to partner with Microsoft as it was the only provider that could offer the breadth of cool technology that Virgin Atlantic passengers expect from us … Microsoft is also providing us with the analytics to look at how passengers interacted with the technology so we can work out what they enjoyed the most. This will enable us to continually improve and innovate. Expect to see more from Virgin Atlantic and Microsoft in 2015.”

“Through this experience we are looking to explore how the aircraft can be brought to life in different ways via the use of digital technologies to amplify the amazing service that is offered to customers today and how passengers engage after the flight,” Microsoft Connected Digital Services Creative Director Fred Warren said in the announcement. “We were able to give passengers a glimpse of what is possible from more immersive flight experiences.”

Watch a video from Virgin about Santa’s surprise visit here:

 

Hvordan bilforhandlere kan drage fordel af Digital Signage

Like any other industry, the auto sector is heavily reliant on consumer engagement for establishing brand awareness. This is an area where digital signage becomes a pivotal resource for creating a satisfying customer experience.

Of course, car dealership signage displays are nothing new. Many people have seen those large overhead signs outside the dealership that displays text information about the latest inventory lineup. However, there is so much more that can be done with signage displays especially when it comes to the auto industry.

The Role of Digital Signage in Car Dealerships

Think about some of the unconventional and interactive ways companies have incorporated digital signage into their PR foray. A lot of these marketing stints include interactive displays, games, and QR codes for downloading free content. Dealerships can adopt a similar approach within their facility to get consumers engaged and asking questions to pique their interest.

Dealership Signage Campaigns to Consider

Displays can be strategically placed throughout the lobby, waiting rooms, and showrooms. They are especially useful for events like car trade shows where a display can be positioned next to the featured car. Think about the type of content that can be displayed. Consider some of the following ideas:

      • A promo of the car zipping through a country road or narrow mountain path
      • A promo of the car being driven shown from the driver’s point of view
      • An interactive feature that allows users to change the car’s features, such as color and rims

The third point really deserves extra consideration. Consumers will more likely remember promotional content that contains some form of interactive display. Check out this video taken at an Audi expo.

It features an interactive showroom signage where customers can select a vehicle from the current lineup and look at a specific model. Using touchscreen features, customers can rotate the car to get a view from every angle, including a full close-up of different parts of the interior. They can also customize the car to their liking, such as making changes to the engine or changing the trim and leather of the upholstery.

Once all the modifications are made, consumers get a full summary report of the features and the suggested retail price of the car with all the selected customizations. What’s more, customers are also given a code to save the specs into their mobile device where they can share with their friends.

Digital displays can also be utilized in areas like the lobby to keep customers entertained while they wait for the next available dealer. Content in this instance can include current financing options, a synopsis of the latest model release, features that distinguish their brand from other manufactures, or even generic information like the weather or news.

Why Car Dealership Signage Displays Are Beneficial

The target audience in the auto sector is the same as the demographic in most other industries. They want something that will intrigue them, and ads like static signs and posters simply don’t captivate an audience. Digital displays that show the latest car commercial and incorporate interactive features are far more effective at creating curiosity and a desire to learn more. Once consumers are hooked, they will respond in kind, such as by talking directly with a dealer, enquiring about a specific model, visiting the dealer website, or sharing their experiences on social media.

The auto industry has everything to gain by making digital signage a regular part of their in-facility campaign. The demographic is one that compares brands and does a lot of research, so having a digital display rich in interactive content will certainly help influence their decision.

Informationsskærmes fordel i SMB markedet

 

Recent stories in publications like Business Week and Forbes are predicting continued growth for the U.S. economy in the coming year, meaning it’s a great time to invest in your small business. One of the newest and most cost-effective communication and marketing tools on the market today is digital signage.

Digital signage balances a high-tech appearance with an ease of use that cannot be matched by many other types of technology you currently utilize for your business. Without hiring a team of experts, you can take your small business to the masses and compete with larger corporations and chain stores in your community.

Digital Signage Benefits Small Business | AuroraDigitalSignage.com Digital Signage Benefits Small Business | AuroraDigitalSignage.com

 

 

 

 

 

 

 

Small business owners around the country have found that the flexibility of digital signage allows them to change their message as the need arises without the need to send a request up through a chain of managers. Efficient adaptation is key to business success – and digital signage provides it.

You may have noticed in waiting rooms you have visited that people in the room tend to watch the t.v. screen in view even if the program isn’t particularly interesting or even turned up loud enough to hear. In the same way, digital signage marketing will reach people in your business by simply being plugged in.

2015 is just around the corner, and your business can be first in line with signage that will catch potential customers’ attention and enhances their experience.

Ring 20219322 og få et tilbud på hvordan vi kan hjælpe med jer med elektronisk skiltning via skærme, i jeres virksomhed.

Og jeg som troede telefonboksen var fortid !!! Den er genopstået :-)

New York City unveils the pay phone of the future—and it does a whole lot more than make phone calls


CityBridge

There are few pieces of infrastructure in any city more iconic than the pay phone. Clark Kent used it. So did Colin Farrell. And Bill. And Ted.  The pay phone has been a time-travel machine, and a safe haven, and a comedic device.

It has not, however, for a very long time — for most of us — been used to make phone calls.

For that reason, cities have been trying to figure out what to do with these outdated assets, and how to re-imagine them as telecom infrastructure for a modern era when most of us have our own cellphones. Now New York has unveiled the most ambitious plan yet for the pay phone of the future, which will, among things, require no pay to make domestic phones calls, and function as much more than a phone.

The city announced Monday that it had selected a consortium of advertising, technology and telecom companies to deploy throughout the city thousands of modern-day pay phones that will offer 24-hour, free gigabit WiFi connections, free calls to anywhere in the U.S., touch-screen displays with direct access to city services, maps and directions for tourists, and charging stations (for the cellphones you’d rather use). The devices will also be capable of connecting people straight to emergency responders, and broadcasting alerts from the city during emergencies like Hurricane Sandy.

The whole system, city officials said, will constitute the largest free municipal WiFi network in the world.

All of it will be funded by what the providers say will be an astonishingly large revenue stream from sophisticated digital advertising — picture different and constantly fine-tuned ads depending on the block — that’s projected to generate for the city $500 million over the next 12 years. Scott Goldsmith, the chief commercial officer at the advertising company Titan working on the contract, says the infrastructure will “revolutionize how advertising is delivered in the biggest media market in the world.” Fifty percent of that revenue will go to the city

The end product, by the way, will no longer be called a “pay phone.” The city is calling the new devices “links.” And the design — still subject to approval from the city design commission — looks like this:


CityBridge

The consortium, called CityBridge, also includes the telecom giant Qualcomm, New York-based user experience design firm Control Group, and the hardware company Comark. Their contract with the city, which will replace New York’s previous 15-year contract to maintain and operate public pay phones, calls for construction of the network to begin in 2015. Ultimately, as many as 10,000 of the machines will be installed across New York, replacing roughly 6,500 old-school pay phones.

The city hopes to make money auctioning off some of the old pay phones, which may retain some sentimental value, if not much functional allure. The new contract also calls for preserving three original Superman-style phone booths on the Upper West Side — as, yes, operational phones — for posterity.

For the last two years, New York has run a series of programs, including a WiFi hotspot pilot and a design contest, to generate ideas for the formal proposal request that went out earlier this year. New Yorkers pitched pay phones as public art displays, as emergency beacons, as benches, as city service kiosks. The product unveiled Monday contains quite a lot of these ideas (OK, not the bench).

Now LinkNYC will further usher in the brave new world of “smart cities,” where individual pieces of infrastructure are networked together and linked to emergency management, city services, advertising and, potentially, law enforcement. That will make for better services for residents, but also potentially more concerns about privacy. The city acknowledged Monday  that law enforcement agencies in an investigation could legally request data from the link operators, as well.


CityBridge

CityBridge

Why is Digital Signage so Challenging to Do Right?

Digital signage opens a whole new door of opportunities for companies looking to increase in-store branding and promotion.

However, it’s important to keep in mind that signage systems are not some type of miracle technology that will instantly solve all of your business woes. The degree of success you have with your displays depends on multiple factors, such as the type of content you include, the placement of the displays, and how well you maintain the central command center.

Getting all the components right is no easy task but will certainly pay dividends in the long haul.

Creating Attention-Worthy Content

Challenge: Crafting engaging content can feel like a monumental task. It’s not always easy to determine a form of content delivery that will compel your demographic audience. You have to really ask yourself what kind of content will command attention from a consumer’s perspective.

Solution: For most industries, the solution requires a rainbow approach. This means utilizing multiple methods, such as but not limited to:

  • Static images accompanied by slogans and voiceovers
  • Texts with a strong call-to-action
  • Slides
  • Videos; this includes recordings using real-life actors, 2D and 3D animation, or whiteboard animation

There is also the category of interactive media. How can your business benefit from this if at all? If you opt for this approach, in what ways can you create an engaging and immersive experience that not only creates a pleasurable experience for the consumer but also markets your brand in the process?

Choosing a Location and Screen Size

Challenge: Getting the position and size of screens just right.

Solution: Displays should be positioned in an area where it will attract the most views. Think of physical locations in your facility where people tend to gather. This may include waiting areas, lobbies, checkout lanes, and inside elevators. Signage systems should also be placed in close proximity to a product if it is being used to promote said merchandise.

You also need to think about screen size. Bigger isn’t always better; in fact, a smaller screen could play to your advantage if used smartly. Bigger screens are beneficial for window placement where they can be viewed by passing pedestrians. They are also optimal for overhead use if ground-level placement is not an option.

As for pint-sized screens, some are no bigger than a tablet and are great for mounting against a pillar. It can also be mounted against a store shelf where it can display an ad for the item on that shelf.

Inner Process Handling and Maintenance

Challenge: Who handles things internally? Who need to be involved?

Solution: While signage systems can be programmed to work on autopilot, someone still needs to be a designee to oversee the operations. This person will be responsible for changing out the content and should also have some general IT smarts. Like any other technology, troubleshooting may be required from time to time, and the staffer left in charge would ideally have the know-how to correct any glitches.

Who will be given the role of digital signage maintenance? Will it be you, another staffer, or will it be a shared responsibility? Whoever the role goes to, will this person also be responsible for creating the content? Also consider that outsourcing may be a possible solution.

Why Digital Signage Makes Sense

There’s no denying that implementing a digital signage campaign is a complex undertaking. Not only do you have to create stellar content, but you also have to have the logistics figured out. This includes the initial setup, creating content on a consistent basis, and establishing a control station.

It’s a hefty investment that will likely fluster you in the beginning. However, the reason it’s done at all is because the potential payoff can be huge. For a business to do well, it needs to be noticed, and digital signage represents a contemporary approach that can create awareness and rapport with the consumers.

To set up your digital signage campaign with as little headache as possible, download this pdf guide. It highlights the eight common mistakes companies make when setting up their signage system

3 questions to ask about your digital signage content

 

I write a lot about digital signage content because that’s what digital signage is all about — getting the right content in front of your employees. Here are three high-level questions to help you figure out how good your content is (or isn’t).

1. How relevant is the content to your objectives? Many digital signage administrators starting out use lots of “eye candy,” that free or low-cost content floating around on the Internet. Sure it looks nice, but does it actually help you communicate your objectives? No. What it does do is help drive readership (see point #3), but that should only be one ingredient for effective digital signage. Your issues and objectives should directly drive most of your content.

2. How easily can you create and display the content? Once you’ve identified what your important objectives are, who’s going to develop the content? Someone needs to own it to make sure there’s fresh, relevant material on a regular basis. These admins need software that’s easy to use and lets them post content quickly. Or they can access turnkey but issue-related content.

3. Will people actually read it? If they don’t, what’s the point? For example, posting an Excel spreadsheet with dozens of rows and columns won’t cut it. You need to pick an important piece of data and focus on that, perhaps by creating a chart illustrating the point. Make it applicable to their jobs: If they’re on the factory floor, show them production metrics, not sales or profit numbers. And at least 25 percent of your content should be non-business stuff, such as news, sports, weather and trivia.

Answering these three questions will get you well on the way to an effective digital signage system that really works. Whether you’re searching for digital signage or already have a system installed, a little thought about content creation goes a long way.

 

Digital signage, it’s not just for menus anymore

 

Digital signage in restaurants is for much more than just displaying menus and specials and calorie counts these days.

The medium is continuing to evolve and grow in importance for foodservice operators, for reasons extending far beyond its dyanmic ability to display menu items and to keep up with menu changes and updates. Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Why is digital signage important for restaurants? Panelists at the recent Fast Casual Executive Summit cited four reasons during the “Going Beyond Digital Menu Boards” discussion:

Connection

Platforms are converging to create a much more integrated experience, not just for the customer, but across systems.

Some digital signage platforms have the ability to connect with POS and other systems, said Paul Flanigan, executive director of the Digital Screenmedia Association.

For instance, when inventory runs low, items can automatically be pulled from digital menu boards, alleviating customer frustration and disappointment.

As more and more technology platforms move into the cloud, restaurants can take advantage of opportunities to integrate systems and reduce disconnects and disruptions.

Content

Good content engages and informs customers. Cloud-based digital signage management platforms make it easier than ever to customize content based on customer needs and context, and test performance.

The ability to quickly update and highlight local produce picks for the day and push it to all screens was one of the biggest drivers in choosing to deploy digital signage, said Lucas Clarke, director of marketing for MAD Greens, a Colorado-based salad concept which uses locally-sourced ingredients grown on its nearby farm.

Digital displays also give restaurant marketers the power to hone in on effective messages, making sure they are the right fit for the right audience by testing responses, according to Clarke.

MAD Greens uses its digital signage to run simple A/B tests for content messaging, according to Clarke. He will post one message on a menu board in one location, and a different message in another location. Over time, he can evaluate response to each message and hone in on the more effective of the two.

Restaurants can also customize content based on location. If something sells to a particular demographic, operators can quickly customize content just for that menu board in that community in a way that is faster and less expensive than traditional print, Flanigan said.

Cost

With costs for dropping, it may actually be more cost effective for operators to choose digital screens over traditional display products.

Over the past two to four years, the ability to buy and install digital menu boards has dropped dramatically, as has installation time, Flanigan said.

“I’m not joking when I say this: If you asked me to I could go into your restaurant at 8:30 in the morning and I’d have you a network by 5 o’clock that afternoon, and it would probably cost a maximum of 1000 bucks,” he said. “I know where you get the software, I know where you can get the templates and I can get it all done quickly. The ability to get speed to market is just getting faster and faster.”

The proliferation of templates has driven the cost and speed of developing content down, too, according to Flanigan. Graphics and effects that might have taken a significant amount of time, skill and money to develop are now widely available at a reasonable price in easily editable formats.

Even with implementation costs trending downward, some operators may be reluctant to make the jump to digital screens.

MAD Greens’ Clarke looked at what he was spending on print materials, especially the costs of menu changes over the course of a year or more, and quickly saw that it made sense in his context to go digital.

Opportunity costs should factor into the equation, too. What opportunities might be missed waiting on traditional display projects to be designed, created and installed?

MADGreens, for instance, uses menu boards to promote especially abundant crops. It can’t wait for the one week to one month traditional printing might take to put together new menu boards promoting its bumper crop of kale and jalapenos. By the time print pieces are ready and installed, the opportunity has passed. Digital makes it possible for MAD Greens to move quickly and take advantage of opportunities when they arise.

Dale Feyereisen, regional/channel sales manager for Philips Signage Solutions, cautioned against letting cost be the driving factor when purchasing screens. Choosing the least expensive screen — often a consumer unit straight off the shelf of a local big box retailer — can end up costing more when the unit does not perform as well.

Screens produced for commercial use are more flexible, more durable and offer important security features, Feyereisen said, and the warranties on consumer screens are typically voided if the screens are used in commercial applications.

Design

Design options are not limited to hanging a large, black box or two on the wall behind the register anymore.

Digital menu boards are now part of architectural and design considerations from the beginning of the process, Flanigan said. Designers aren’t trying to figure out how to incorporate them as an add-on; they are considering placement and utility from the inception of the design.

Designers are looking beyond boxy 16:9 screens, he said, and are now looking for digital screen ribbons, seamless installations and projection.

That opens up a whole new range of design possibilities, both architecturally and on the screens themselves.

It all comes down to the customer

With all the opportunities to move digital screens beyond simply being a digital menu board, operators must remain focused on engaging customers, Flanigan said: “The customer is the most important. The bottom line is, it doesn’t matter how much money you spend and it doesn’t matter where you put anything if that customer is not engaged, it just doesn’t matter.”

 

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

With this PR stunt, you just have to hope these people went to the bathroom *before* looking in the mirror; things might have gotten messy otherwise.

Pepsi Max UK combined facial tracking, augmented reality and digital signage in bathroom mirrors to scare the … er, heck out of restroom goers at a London cinema in a recent Halloween prank.

Replacing a mirror with a digital signage screen and a live video feed to show people themselves right back at them, the “mirror” display then morphed people into frightful Halloween creatures right in front of their eyes.

Here’s what the brand had to say about the stunt on its YouTube channel:

Here at Pepsi Max, we’re all about seeking out unbelievable experiences. Those moments that make you do a double take. Those moments that stop you in your tracks, and make you question reality.

We captured on hidden camera the reactions of unwitting cinemagoers who got the fright of their life in a haunted bathroom mirror. Watch as their reflections transform into ghoulish and ghastly mutations from killer clowns to flesh eating zombies in this mirror of augmented reality. Happy Halloween!

Watch the video below:

NYC subway stations – skal Metroen og DSB have samme system i fremtiden ? Det bør de.

Kiosk in 30 Subway Station w/ More2Come in 153others by Year end

MTA’s network of On the Go Travel Station kiosks are becoming more and more evident in NYC subway stations -this is one of the largest, if not the largest, transit-based digital signage networks in the United States, and currently provides transit information to more than 1.2 million subway customers daily.

ControlGroupOnTheGoScreen42ndGrandCentralB0314

The six-foot tall, stainless steel kiosks featuring 47-inch interactive screens have been installed and activated in 30 stations in the Bronx, Brooklyn, Manhattan and Queens, with a total of 153 on tap by year end.

The On the Go Travel Station is an innovative electronic communications tool that provides subway customers with information about their complete trip, from planning and service status to information about nearby destinations.

The kiosks place an unprecedented amount of transit information at customers’ fingertips while they are in the system. In addition to customers pulling information, NYC Transit can push granular Service Advisory messages to network screens.

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“The On the Go Travel Station network is one of the most ambitious in-system customer information initiatives we’ve undertaken since the introduction of our subway countdown clocks,” said MTA Chairman and CEO Thomas F. Prendergast.

“Having a digital platform for customers to obtain travel information, while simultaneously giving us the ability to communicate with them is a huge step forward in our efforts to provide timely information to customers at the point of transit decision making,” added Prendergast.

More than 140 screens are located in fare-control areas, mezzanines and on platforms. Each kiosk – whether hard wired to the NYC Transit network or part of a secure wireless network – is individually addressable.